INDEPENDENCE CASE STUDY

INDEPENDENCE DAY: CASE STUDY 

INSTITUTIONAL BACKGROUND:
1) This movie was by 20th Century Fox Corporation.
2) The distributor for the theatrical release in the UK for the movie Independence day (1996) is 20th Century Fox.

GENRE AND MEDIA LANGUAGE ANALYSIS: 
1) The movie Independence day (1996) fits into the sub genres of : alien invasion, thriller, technology and AI, also action as there were many plane and spaceship chases.
2) Independence day fits into all the above sub genres because there is a scene where the whole alien spaceship is into the earth's atmosphere, which shows alien invasion. There are also scenes which shows explosions of the famous buildings and monuments of New York city which shows thriller. There are scenes where they have shown a lot of future technology to defend them self from the aliens which show technology and AI. There are scenes at the end of the movie with plane and spaceship chases which also shows a bit of action.
3) The narrative clearly shows that Independence day fits into Science fiction genre because the whole movie is about alien invasion and how the mankind try to save the world from getting destroyed. The movie has scenes where they us a lot of futuristic technology and all of this tells us that this a science fiction movie.
4) The main character is Captain Steven played by Will Smith and David played by Jeff Goldblum, both these are the main characters in the movie. One is physically intelligent and the other was mentally intelligent and both of them work together at the end to deliver the virus into the mother spaceship so the shield on the spaceships on the earth will be disabled and the air-force would be able to destroy all the spaceship, also destroying the mother ship using nuclear weapon. Both the characters did this mission in a very funny way which makes the target audience laugh along with giving tension while there is action.
5) The costumes of the pilots and the use of the small spaceships and the props show that the movie Independence day  is a science fiction movie.

RELEASE DATES AND MARKETING CAMPAIGN:
1) The movie Independence day was released on the 9th of August in 1996 in the UK.
2)

This is the trailer of the Independence day movie and it seems very appealing to the target audience because at the start it looked like a normal day as Will Smith wakes up and goes out side to get  the newspaper but then he recognises that neighbours were moving out and then looks straight as sees a gigantic spaceship, which changes the mood of the target audience into tension. The text that was used was very attractive and makes the target audience want to go and watch the movie right away. The president's speech stands out really well as the you could only here the audio but see the different stuff going on the screen.
3) The main marketing campaign used for this film was its film poster as that is the first thing that comes up in Google as we search the movie Independence day. There are also two minute trailers on youtube.

CRITICAL RECEPTION:
1) IMDB rates the movie Independence day 6.9 out of 10 and in my opinion I think that this movie deserves this ratings.
2) The users of IMDB have rated this average of 6.9 out of 10 and it also shows that both male and female like this movie as both of these genders have rated this movie 7.2 out of 10 and it is also the highest ratings.
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BOX OFFICE SUCCESS:
1) The budget for making the movie Independence Day was 75 Million US Dollars.
2) Independence Day (1996) made $50,200,000 US
3) The total Domestic Gross of the movie Independence day is $306,169,268
4) Yes Independence day was a success at the box office as it made $306,169,268 only domestic gross.

STARS AND DIRECTORS:
1) The director has done many other films like Godzilla and 2012 and both of these films were in the same genre as Independence day.
2) The star of the movie Independence day was Will Smith who played the role of Captain Steven.
3) One of the famous film that Will Smith has been in is Men In Black (all series), it was also a science fiction movie as it shows aliens and futuristic weapons and technology.
4) The three  main stars: Will Smith, Jeff Goldblum and Bill Pullman who played as the president of United States of America were shown in the trailer and the director and writer was mentioned at the end of the trailer in the credits.

AUDIENCE PLEASURES:
1)The specific aspect that the audience will enjoy about the movie Independence day is the concept and story of the movie. The way the director made this film a bit funny and had action in it makes the audience really enjoy the movie.
2) The first and the main scene was when the spaceship enters the world's atmosphere and the way the whole city goes dark which creates tension for the audience and that was on of the most thrilling scene in the whole movie. The second scene was when the buildings and the famous monuments of New York city was being destroyed by the spaceship and the way all the people in their cars or walking on the streets ran away as quickly as possible and that was one of the most thrilling scenes in the whole movie as well. The last ending scene where the plane fly right into the centre of the spaceship and destroys the whole spaceship, while the two main characters were escaping the mother spaceship from the space. This was and was meant to be the most thrilling scene out of the whole movie.
3) The role of Will Smith will be aimed at audience of male aged from 15-25 as he is been shown a brave young person who has a wife and a small son helps defend the earth from the alien invasion and also destroys them at the end. The role of Jeff GoldBlum was aimed at a target audience who are intelligent and love and are passionate about technology, aged from 30-50 and specially for male target audience.
4) The target audience of Independence day is 50% male and 50% female as from the ratings both male and female gave the same ratings to the film. this movie is target for people with a social class of ABC1 and have a earning of £25,000-£50,000. Their target audience would also like to watch adventurous, mysterious and thrilling movies in their spare time. Their main target audience would be living in places like UK, US,,Japan,China and India. Also their target audience must like to know about the current technology going on in the world al the time in their entire life as this movies shows lots of futuristic technology and weapons.